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Magazine > Expo Information > News Content
Couture salutes 2010 show as documented success
 
      6/20/2010 3:43:44 AM
New York--Organizers of the Couture show, which touted the event's "15-year reign as the pre-eminent high-end designer jewelry and watch venue," announced strong results for the 2010 event, which was sold out for exhibition space and which also saw a sizable increase in visitors.

Year-over-year retail buyer attendance at the show rose by more than 11 percent to 1,583 unique stores, with this year's visitors anxious to see the Couture show's coterie of world-class designers and international brands unveil their 2010 collections, show organizers said. Set in the luxurious Wynn Las Vegas, the show is home to 85 percent of the world's most recognized designers and brands that choose to exclusively show at the upscale event during Las Vegas Market Week.

This year, as the show celebrated its 15th year, an opening celebration featured Grammy Award-winning band, Train, which played to a standing-room-only crowd in a lengthy, energetic set that included recent hit "Hey, Soul Sister."

Elegant Couture fetes, including The Couture Design Awards, the Antwerp World Diamond Centre reception and the Silver Promotion Service cocktail event, also enjoyed record crowds.

Upscale media brands added some unexpected treats too: For example, Town and Country magazine's champagne toast provided a mid-afternoon break on Saturday, the fifth, while Departure magazine's Candy Classic delighted sweet-tooth attendees with an abundance of scrumptious options. In the Niche Media Lounge, where a professional "mixologist" presided over making specialty cocktails, attendees found a welcome oasis for informal networking or relaxing business meetings.
   
Some 150 media outlets representing 14 countries sought out the show as a place where "jewelry trends are born," according to a show press release which quoted various jewelry editors, including Tanya Dukes of Elite Traveler who described the show as "unmissable" and as offering her a "chance to discover fledgling designers who are just starting their collections just steps from some the biggest, most important brands in the world."

Cementing the show's success this year: More than 50 percent of exhibitors made on-site commitments to return to Couture 2011, show organizers said in a release.

In turn--and for the first time--Couture stepped up to address the needs of the high-end jewelry and watch community with a collection of commitments designed to augment their businesses over the next three years. Specifically, Couture agreed to do the following:

1) Commit to host 1,000 retailers each year from 2011-2013.
2) Provide transportation--in luxury cars and/or shuttles--to make transit between Wynn Las Vegas and Mandalay Bay (where the JCK show will be held beginning in 2011) as seamless as possible.
3) Deliver the same level of five-star entertainment, amenities and networking opportunities that have become the event's trademark.
4) Continue to work closely with parent company, the Nielsen Co., and employ exhibitors to build and nurture the Cornerstone and Signature Retailer programs to deliver the most vibrant and pertinent collection of retailers to the show.

Couture is an event produced by Nielsen Expositions--a division that also includes National Jeweler and NationalJeweler.com--and which is part of The Nielsen Co., a global information and media company.
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JP Renaissance Enterprises Corporation, an active fashion and gift company that provides fashion accessories and jewelry. We expanded our branches in Asia and North America, now, we devote ourselves on globalization by deploying unique designs and concepts. Our designers put their efforts on introducing innovative ideas, integrating creative and trendy elements and developing new style, such as integrating the nature into our products. Our fashion accessories and jewelry are capable to give you a different fashion ideas, a different way to dress, and can surprise your friends, lover, parents, clients by sending them special gifts on holiday or in special events. The products are not only fashion symbols but also tools to communicate, for example, you can use our new fashion and gift guides as an interesting topic among girls, or share the experience of our online jewelry store or the latest shoes. hats and socks with your friends..


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