USA -- A first for New York Fashion Week, The GreenShows Eco-Fashion Week is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion in New York City. This two-day event will feature a selection of eco-conscious fashion designers who have been given the opportunity, support and resources to show their Spring/Summer 2010 collection under one roof.

The GreenShows Eco Fashion Week at King Of Greene Street will occupy the entire first floor, 4,000 sq ft retail and gallery space, located at 72 Greene Street in Soho, NYC’s downtown fashion and shopping district, and runs from September 15 to 16, 2009. This is a closed event and is by-invitation only.

The runway shows will include eco-fashion designers Izzy Lane, Bahar Shahpar, House Of Organic, Lara Miller, Mr. Larkin, and STUDY by Tara St James and a presentation by Bodkin.

“We should not have to sacrifice our planet for fashion. The fashion industry needs to be more accountable to environmental damage and pollution. While eco-designers are leading the way for a more sustainable lifestyle, without sacrificing style, prominent fashion designers need to take on more responsibility to safeguard our natural resources and achieve zero waste. The GreenShows is designed to foster and support eco-designers to continue creating fashion and as a platform to bring eco-fashion mainstream.”–Eric Dorfman, Founder of EdMedia Inc. and The GreenShows

The GreenShows is proud to partner with the Rainforest Action Network (RAN) to host our opening night event on September 15. With their new campaign "Don't Bag Indonesia's Rainforests," RAN is reaching out to over 100 fashion and luxury product companies who, some unknowingly, are using custom paper packaging such as shopping bags, made from the pulp of trees felled in the endangered tropical rainforests in Indonesia. Driven by market demand from the United States, the rapid destruction of Indonesia’s rainforests is causing massive global greenhouse gas emissions, destroying Indigenous communities, threatening unique ecosystems and pushing species like orangutans and Sumatran tigers to extinction.

With innovative green fashion also comes eco-friendly hair and makeup by John Masters Organics and DEX New York, respectively.

And extending beyond fashion and style, The GreenShows will also debut BodegaGreen, a replica of a neighborhood convenience store featuring a selection of lifestyle eco-products.

The GreenShows will follow a rigorous path, from top to bottom, to make sure the production is 100% environmentally-friendly and energy efficient. From the runway to the lighting, the design team will use recycled, recyclable, and compostable material to create a beautiful and resource conscious layout as a backdrop to the collections.
 
The GreenShows Eco-Fashion Week