USA -- The second annual Northern Virginia Fashion Week (NOVAFW) is scheduled to take place February 20 - February 27, 2010 in McLean, VA.

The week long spectacle of events will continue to support Northern Virginia, and surrounding areas, as an unrecognized fashion Mecca by promoting fashion businesses, highlighting fashion trends and supporting students in their pursuit to make a name for themselves within the fashion industry.Fashion Week is designed to give patrons and industry-insiders an eagle eye view of the most sophisticated styles that Northern Virginia has to offer, and opens their minds to a new and creative dynasty building in this region.

Tyons Corner Center the event partner, which encompasses more than 2.4 million square feet of retail space and over 300 stores including such big names like Nordstrom, Lord & Taylor and Bloomingdales, will serve as the venue for the Fall Fashion Week by hosting the week long events underneath the big tents, including the Lupus Foundation Charity Gala, designer showcases and workshops.

"Being able to partner with Tysons Corner Center will allow us to produce a fall and spring Fashion Week starting in 2010. Our Fall fashion week in Feb was a stepping stone and we have to continue providing a standardize fashion week in this region." says Andrew Roby, Executive Director of NOVAFW.

Because staff and Board members of NOVAFW are directly affected by Lupus through family members, NOVAFW thought of no better way to be a leader in finding a cure than to dedicate its proceeds to the Lupus Foundation of America to help aide them in their continuing efforts to conduct on-going research for a cure.

In setting the stage for the upcoming Fall Fashion Week, NOVAFW has launched its new Web site that will allow visitors to donate to Lupus and read about the latest happenings during fashion week. The website will also showcase the efforts of NOVAFW and their partners in becoming a Fair Trade and Eco-Friendly fashion week. Access to designer shows and event line up will be available beginning in December.

In our continuing effort to support the up-and-coming designers of tomorrow, an awards package will be offered to a student from area's fashion schools as a part of the student designer competition. This is competition will challenge students to excel at their craft.

Supporters of the upcoming NOVAFW already include the WDCW 50 TV, Falls Church News Press, Tru Images Management Group, DC Professionals in the City, The Dessy Group, Pangea Organics, Indulge Mobile Spa, and Martini Gold.
 
Northern Virginia Fashion Week