USA -- In a highly anticipated return to New York City, leading Middle Eastern fashion label, Soucha Haute Couture, will present its latest collection of inspired designs at Couture Fashion Week on Sunday 13 September 2009 at the world-famous Waldorf-Astoria Hotel.

Cairo-based Soucha Fashion is considered one of the leading fashion trendsetters in the region.A native of Tunisia, Soucha is a talented young fashion artist and graduate of the famed Academia Della Moda in Florence, Italy. After his schooling, Soucha worked with top Italian fashion houses and eventually settled in Cairo, finding his niche dressing the stars and celebrities of the Egyptian and Arab entertainment world with his unique fashion creations.

In 1997 he launched his own brand and continues to lead and chair the thriving and developing business. Soucha Fashion today has 20 employees, excels in impeccable couture design and manufacturing, and operates two exclusive Cairo boutiques in the Grand Hyatt Galleria and the Nile City Mall Twin Towers. Catering to the A and B class of the Egyptian and Arab consumer, Soucha Fashion continues to expand in the region with representation and sales in major markets such as Saudi Arabia, Kuwait and Qatar. The company has plans for further retail growth as well as development into casual wear and accessories.

Soucha's designs have been featured in media worldwide including magazines such as Cleo, Envy, Lounge, Latino Future, Charisma, Layalina, Kolenas, Kalam An-Nas, Style and Alter Ego.

Soucha regularly shows his exquisite evening and bridal creations at top fashion events and is the recipient of numerous awards including Face of Africa - Best Designer. He made his USA debut in September 2008 at Couture Fashion Week in New York City and made a second appearance at the event in February 2009 to enthusiastic reviews.

"Soucha's fashion shows are always highly entertaining in a way that showcases his fine craftsmanship and talent," notes event producer Andres Aquino. "With Soucha we expect the unexpected in his creative and unorthodox garment construction and use of fabrics."

Couture Fashion Week is a multi-day event showcasing couture and luxury fashion. It also includes exhibits of luxury brands and fine art as well as world-class entertainment and receptions. The event is held in top venues in New York City, Dallas, Palm Beach, Florida and other selected cities and is attended by upscale consumers, invited VIPs, the press and high-end store buyers. Couture Fashion Week offers unique branding opportunities for luxury products and services.
 
Couture Fashion Week