USA -- MAGIC, the world's largest fashion trade event, announces a strategic alliance with Vegas Hard Rock Hotel & Casino and its successful progressive streetwear show - S.L.A.T.E. In only its 3rd outing, S.L.A.T.E has become the preferred destination for a global network of progressive retailers and a growing number of influential S.L.A.T.E brands. S.L.A.T.E at MAGIC will run from August 31 - September 2 at the Las Vegas Convention Center.

'S.L.A.T.E Nights at Vegas Hard Rock' is a VIP program that caters to the S.L.A.T.E. exhibitor and retailer alike. This customized and exclusive partnership bridges the gap between the show floor days and hotel evenings - ensuring the S.L.A.T.E. community a fantastic dusk till dawn experience. Guests will have access to an unending party line-up, fringe benefits, spa passes, VIP Night Club access and more.

"By creating 'S.L.A.T.E Nights at Vegas Hard Rock' we can offer exhibitors and attendees a more exclusive lifestyle destination experience," says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "S.L.A.T.E is excited to offer this community an endless assortment of brands, great new buyers and fun lifestyle components."

S.L.A.T.E's assortment of directional and established brands is better than ever with exhibitors like Adidas Originals, Obey, Clae, Stussy, Jedidiah, Dim Mak Collection, Eos New York, Exact Science, Hot Air, In4mation, Fresh Jive, L-R-G Clothing, Married To The Mob, Mighty Healthy, Mitchell & Ness, Mixerfriendly, Orisue, Rockport, Established 1971, Sag Life Tokyo, Upper Playground and more.

S.L.A.T.E. Partnerships and Events
In addition to providing a direct connection between exhibitors and top retailers, each S.L.A.T.E exhibitor will benefit from likeminded media partners, custom designed lounges and strategic partnerships that will continue to take the S.L.A.T.E experience to a whole new level.

• Format Magazine will host a gallery of lifestyle photographs by noteworthy LA and NY photographers.
• Jedidiah will have artists onsite creating a painted mural to be auctioned off at MAGIC. The mural painted at MAGIC in February sold for $15,000, which went to the charity - Stand Up for Kids.
• Antenna Magazine will cover S.L.A.T.E., its exhibitors, and trends in a daily publication that will be distributed exclusively at S.L.A.T.E.
• Frank 151 will have an onsite Barber Shop - offering free haircuts and shaves.
• A S.L.A.T.E kick-off party will be held at Vegas Hard Rock Hotel & Casino. Details will be announced soon.
• Customized DJ platform and lounge with constant spinning by Steve Aoki and other guest DJs.
• Additional various lifestyle elements will be infused into S.L.A.T.E, including a VIP lounge and bar, a private concierge and much much more.

S.L.A.T.E Nights at Vegas Hard Rock Hotel & Casino
S.L.A.T.E and The Hard Rock will deliver the ultimate and exclusive lifestyle destination with luxury rooms and suites in the Hard Rock's all-new Paradise Tower. S.L.A.T.E guests will receive complimentary amenities, meals, spa passes, VIP Night Club access and much more.
 
MAGIC International