New York's 'Sparkle Week' to celebrate jewelry-Expo Information-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Expo Information > News Content

New York's 'Sparkle Week' to celebrate jewelry

3/4/2009 3:36:02 PM

New York--The National Jewelry Institute (NJI) has announced the first-ever "Sparkle Week Spring 2009," a weeklong celebration of jewelry to be held in New York City from April 20-26.

New York City Mayor Michael R. Bloomberg will issue an official proclamation on April 6 designating the week of April 20 as Sparkle Week.

Sparkle Week's events will include festivities at small and large boutiques, specialty stores and department stores across New York City's five boroughs: The Bronx, Brooklyn, Manhattan, Queens and Staten Island.

The NJI is encouraging retail jewelers to participate in Sparkle Week and to integrate this exciting new initiative into promotions for bridal, holidays, graduations and annual celebrations such as Mother's Day and Father's Day.

The organization is designing general counter cards announcing Sparkle Week that retailer jewelers can use for display to show their participation. These will be available within the next few weeks, and retailers will be able to make arrangements to pick them up from the NJI's offices.

For more information about Sparkle Week, contact:

Lucia Suljic
Vice President
National Jewelry Institute
(212) 541-9459, lsuljic@nationaljewelryinstitute.org

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