Poland -- From 3rd March till 5th March in Poznan on the grounds of Poznan International Fair will be held the most important fashion fair in Poland:

- NEXT SEASON Contracting Exhibition
- BODY STYLE Exhibition of Lingerie and Beach Fashion
- SPECIAL DAYS Exhibition of Wedding, First Communion and Evening Fashion
- TEX-STYLE Fair of Fabrics, Clothing and Accessories

NEXT SEASON Contracting Exhibition

An investment in the future – hundreds of designs, new location! Specialists agree – you cannot do business today without recognized brands, and the upcoming seasons belong to those who see opportunities and potential in the present economic situation. The achievement of business and marketing goals is fostered by the exclusive Next Season contracting exhibition, which together with the Special Days and Body Style exhibitions makes up the largest platform in Poland for the presentation and contracting of fashion collections for the upcoming season.

Traders who attend Next Season will have the opportunity to see and order the collections of over 280 brands of women’s, men’s, teenage, children’s, festive and evening fashions and various accessories – shawls, gloves, belts, handbags, jewellery for Fall and Winter 2009/2010.

The March contracting event will take place in the spacious, modern Pavilion 5. To help traders find their way around the Exhibition, each fashion segment will be color coded: violet (women’s clothing), maroon (men’s clothing), blue (children’s clothing), green (accessories), orange (lingerie and beach fashion). Traders will also get a specially prepared plan of exposition and a color card for the fall-winter 2009/2010 season.

The offer of Next Season exhibitors will be complemented by collections for the current season, presented during Tex-Style Fabric, Clothing and Accessories Fair in Pavilion 4. Also at that location will be the “FUTURE – Clothes for Tomorrow” show where new designers will make their debut. It is worth visiting this space to get a fresh perspective on fashion and “fish out” future employees.

Meeting with a Visual Merchandising guru
Can a store be an oasis of wellness? How can you arrange effective and functional retail interiors, which by their very ambience will positively affect customers' emotions and ultimately lead to boosting sales? Answers to these and many other questions related to arranging retail interiors will be provided by Wolfgang Gruschwitz, one of the best practicing Visual Merchandisers in Europe, who has worked for such brands as Massimo Dutti, Zara, Adidas, Högl Shoe, Burberry, Bershka, Olsen, Coca Cola and Red Bull.

Wolfgang Gruschwitz specializes in the arranging and architecture of modern retail interiors and consulting related to brand visual communications.Visual Merchandising is the key element of marketing strategies implemented by many modern companies. It helps customers make a purchase decision. It is therefore worth taking advantage of the experience of guest specialists in Poznan, invited by both the Poznan International Fair and trade magazine publisher Promedia.

The Wolfgang Gruschwitz seminar will take place on 3 March 2009 at 13:00 in the Speaker's Corner, Pavillion 4. The presentation will be interpreted into Polish.

Advantages of contracting in Poznan
For ready-to-wear fashion manufacturers and distributors, participation in Next Season is an opportunity to lower the costs of maintaining relationships with long-standing contractors, gain new customers, stimulate company growth through information gathered about market expectations and evaluate company competitiveness against other European companies.

Participation in the exhibition is also an investment in the promotion of new collections, reinforcing the image of a brand or company through, among others, the presentation of collections during the trader catwalk show in Pavilion 5, or using new promotional services. Traders representing boutiques, retail stores, multi-brand salons and distribution networks value the opportunity to successfully negotiate contracts in a short period of time, preceded by the objective evaluation of the offers of many exhibitors. Contracting meetings in Poznan for them are a chance to place orders and gather information about trends for the upcoming season.

Awards Gala
On the first day of the fair – 3 March at 14:30, during the Awards Gala prestigious awards will be handed out: PIF Gold Medal for the best products characterized by esthetic, functional and outstandingly distinctive innovation. Also handed out at the same time will be awards in the second edition of the contest organized by publisher Promedia – Fashion Website Awards 2009 for the best fashion Internet website.

The next edition of Next Season, with collections for the spring-summer 2010 season, will take place during 2-4 September 2009.

Time and venue information:
• Location: Pavilion 5
• Fair opening dates and hours for traders:
3-4 March 2009: 10:00 – 18:00
5 March 2009: 10:00 – 16:00

During the fair exhibitors will present collections of over 350 brands of women’s, men’s, teenage, children’s, festive and evening fashions, lingerie, bodywear and various accessories for Fall and Winter 2009/2010.

For Programmes of event click here.
 
Poznan International Fair Ltd.