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Magazine > Market Survey > News Content
Study: More consumers checking e-mail by phone
 
      1/26/2011 2:24:22 AM
Reston, Va.—A new study from comScore finds that Web-based e-mail is showing signs of decline in the United States, while mobile e-mail usage is on the rise.

The study reveals that, in November 2010, the number of visitors to Web-based e-mail sites declined 6 percent compared to the previous year, while the number of users accessing e-mail via their mobile phones grew by 36 percent.

"From PCs to mobile devices, whether its email, social media, IM or texting, consumers have many ways to communicate and can do so at any time and in any place," said Mark Donovan, comScore senior vice president of media. "The decline in Web-based email is a byproduct of these shifting dynamics and the increasing availability of on-demand communication options."

According to the study, e-mail usage via mobile devices has experienced significant growth over the past year, largely driven by consumer adoption of smartphones. In Nov. 2010, 70.1 million mobile users, or 30 percent of all mobile subscribers, accessed e-mail on their phones. Meanwhile, daily usage of e-mail showed an even greater increase, growing 40 percent over 2009 as millions of users turned to their mobile devices on a nearly daily basis for their e-mail needs.

The study found double-digit increases in mobile e-mail usage across all age segments, with younger age groups especially showing a high probability of accessing e-mail from their mobile devices. Those aged 25-34 were 60 percent more likely to access e-mail than an average mobile user, and those aged 18-24 were 46 percent more likely to do so.

"These findings demonstrate just how quickly channel shifts can occur and why it's now essential for media brands to have a strong presence in both arenas," Donovan said.
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JP Renaissance Enterprises Corporation, an active fashion and gift company that provides fashion accessories and jewelry. We expanded our branches in Asia and North America, now, we devote ourselves on globalization by deploying unique designs and concepts. Our designers put their efforts on introducing innovative ideas, integrating creative and trendy elements and developing new style, such as integrating the nature into our products. Our fashion accessories and jewelry are capable to give you a different fashion ideas, a different way to dress, and can surprise your friends, lover, parents, clients by sending them special gifts on holiday or in special events. The products are not only fashion symbols but also tools to communicate, for example, you can use our new fashion and gift guides as an interesting topic among girls, or share the experience of our online jewelry store or the latest shoes. hats and socks with your friends..


Furthermore, we provide vintage bags overview and international hair accessories ideas with professional wholesale and retail business. for examples, we not only sell gemstone earrings, clothing for different body shape, cross earrings and lingerie high heels as a manufacturer and wholesaler, but also provide genuine dressing examples. Besides, while outputing luxurious goods and service, we also offer value packs and free gift cards, such as gratis dress, free of charge caps on special events.


Clients all over the world can enjoy our products and service through the internet. For instance, buyers from St. Petersburg - Florida - United States, Atlanta - Georgia - United States and - - Kagawa - Japan.


Our online Fashion Magazine, on the other hand, presents information about top holiday gifts guides, hair styles, life style trends, potfolio fashion tips, what to wear on casual days, dressing tips, dressing guides or general fashion tips for women and for men, hats and socks industry news, product kownledge about beaded bracelet, ladies western boots and sterling silver charm bracelet, fashion shows...

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