Switzerland -- After a promising start in 2008 with further strong growth, the year under review turned out to be more challenging. The turmoil and enormous destruction of wealth in the financial markets worldwide infected the economies of many countries, leading to cautious reactions mainly at wholesale level and in some parts of the world to a noticeable drop in watch demand in the last two months of 2008.

Despite these difficult and exceptional circumstances, gross sales increased by 4.3% in local currencies to CHF 5 966 million. Foreign currencies were extremely volatile and ultimately had an unfavorable impact on Group sales of CHF 233 million. This reduced the sales growth to 0.4% in Swiss franc terms, which represents another record year in terms of sales.

The operating margin decreased only slightly, from 21.9% to 21.2% in 2008, despite an exceptional and substantial marketing investment for the Olympic Games in Beijing, corresponding to an operating profit of CHF 1 202 million. Due to a negative financial result, net income decreased by 17.4% to CHF 838 million.

Group equity remains very solid at CHF 5 451 million, which equates to an improved equity ratio of 75.3% as at 31 December 2008 compared to 71.5% in the previous year. The average return on equity was 15.5%.

The Board of Directors of the Swatch Group agreed to propose an unchanged dividend for 2008 to the Annual General Meeting on 15 May 2009. This corresponds to CHF 0.85 per registered share and CHF 4.25 per bearer share. The dividend proposal underscores the Board’s confidence that market conditions should improve by the end of 2009.

In 2008, all price categories of the Watches & Jewelry segment reported higher sales in local currencies than in the very strong year 2007. A noticeable drop in demand in the last months of 2008 mainly at wholesale level reduced the momentum in most brands and markets. Even the luxury brands could not entirely escape this unfavorable trend.

Operating profit in this segment saw a decrease to CHF 828 million, which represents an operating margin of 18.2% (compared to 20.6% in 2007). Operating margins remained strong in the first half of the year, but were impacted in the second half of 2008 mainly by additional marketing cost in connection with the Olympic summer games in Beijing with its positive medium and long term impact. However, despite the crisis on the financial markets worldwide and in order to encourage the Group’s long-term growth, marketing spend was increased and retail activities were further expanded in strategic key locations.

The continuing rise in demand for watch movements and components led to a further sales increase, with the Production segment posting gross sales of CHF 1 810 million in 2008, an increase of 7.7% at constant rates versus the strong previous year. Despite a more challenging environment at the end of 2008, the current order books continue to be on high levels. Virtually no cancellations of orders had to be registered.

Given the strong demand from internal and external customers, production ran at full capacity in 2008. This enabled the profitability of the segment to once again increase considerably. The strong rise to an operative margin of 16.1% was mainly driven by increased volumes. Also, the high utilization of production facilities and, once again, a more favorable product mix towards high-end watch movements helped to further improve the operating margin. Another contributing factor was the Group’s ongoing enforcement of rigorous cost control.

The segment’s operating profit reached CHF 104 million in the year under review, which represents an operating margin of 19.8%. This includes the gains on disposal of two Group companies. Excluding these gains, the operating margin for 2008 was similar to the operating margin reported for the first half of the year 2008.

Nevertheless, lower capacity utilization and ongoing price pressure on electronic components continued to impact the segment performance during 2008. The difficult economic environment, with fewer orders on hand and lower visibility, forced some companies to cut back temporary staff and reduce working hours.

Outlook for 2009
The Board of Directors and the Executive Group Management Board are strongly committed to the Group’s clear, healthy growth strategy of broad geographical presence in all main markets of the world, its unprecedented positioning in all market price segments as well as its reliance on its highly integrated production and product development capabilities with its innovative research and technical know-how.

In addition, the Group runs a very extensive and efficient distribution system in all important world markets with its own local management close to the end-consumers. The solid balance sheet and the past experience of more difficult market conditions are other key assets in this period. Over the years the Group has developed and steadily trained a high cost-consciousness and operates a dynamic pro-active style of decision taking adopting swiftly to new circumstances, conditions and opportunities.

Therefore, even though the Group anticipates a challenging environment particularly in the first months of the year 2009 and it expects that the confidence at the international level can be restored in the second part of the year, modest growth in 2009 over 2008 is our realistic expectation and planning.

The Group will take advantage of interesting opportunities to gain market share and further strengthen its global presence. This fundamental confidence and the long term perspective of the Group is underpinned by the daily monitoring of continued consumer demand experienced in our own retail stores as well as the current size of the order books. It should be noted that the beginning of 2009 has to be compared with extremely successful record first months in 2008.
 
Swatch Group