Report: Online holiday spending nears $20 billion-Market Survey-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Market Survey > News Content

Report: Online holiday spending nears $20 billion

12/15/2009 8:33:41 PM

According to the latest report from ComScore, Green Monday (Dec. 14) represents the best chance for an individual day to reach $900 million in online spending this holiday season.

Reston, Va.--Online sales for the holiday season to date (Nov. 1-Dec. 11) have increased 3 percent to $19.9 billion, compared with the corresponding days last year, according to the latest report from ComScore.

The most recent week ended Dec. 11 saw an above average online-spending growth of 4 percent year-over-year, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million.

"Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week," ComScore Chairman Gian Fulgoni said in a media release. "Monday, Dec. 14--otherwise known as Green Monday--is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold. The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping."

2009 online holiday spending to date (millions $)

Nov. 1-Dec. 11
2008: $19,282
2009: $19,938
Change: 3 percent

Thanksgiving Day (Nov. 26)
2008: $288
2009: $318
Change: 10 percent

Black Friday (Nov. 27)
2008: $534
2009: $595
Change: 11 percent

Cyber Monday (Nov. 30)
2008: $834
2009: $887
Change: 5 percent

Dec. 5-Dec. 11
2008: $4,516
2009: $4,644
Change: 4 percent

Ten heaviest online spending days on record

Since ComScore began tracking e-commerce spending in 2001, it has witnessed 13 individual spending days eclipse $800 million, each of which has occurred during the past three holiday seasons. The heaviest online spending day on record was Wednesday, Dec. 9, 2008, with $887 million, which squeaked by Monday, Nov. 30, 2009 (Cyber Monday), by a mere rounding error. Tuesday, Dec. 1, 2009, was on a par with those totals with $886 million in spending. Of the top 10 spending days on record, four have occurred in 2009, four in 2008 and two in 2007.

ComScore measures the digital world and is a preferred source of digital marketing intelligence. For more information, visit the company's Web site, Comscore.com/CompanyInfo.

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