Hanesbrands is the No. 1 apparel & accessories brand, WWD-Market Survey-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Market Survey > News Content

Hanesbrands is the No. 1 apparel & accessories brand, WWD

1/27/2009 11:32:19 PM

USA -- For the fifth consecutive year, Hanes was named consumers most preferred brand in 2008 in independent studies by Women’s Wear Daily and Retailing.

Consumers said Hanes, Hanesbrands Inc.’s largest brand, was the brand they preferred most in each of the men’s, women’s, children’s and intimate apparel categories, according to Retailing Today magazine’s “Top Brands Study” conducted by Leo J. Shapiro & Associates.

In the prestigious Women’s Wear Daily “Top 100 Brands Survey,” Hanes was the No. 1 apparel and accessories brand that women know best based on the results of online research that tracks consumer awareness of more than 800 brands in 12 apparel and accessories categories.

“Our commitment to comfort and innovation resonates with consumers as they look for value, quality and relevance when making their purchasing decisions,” said Kevin Hall, Hanesbrands’ chief marketing officer. “We’re pleased to be recognized by consumers as having America’s top apparel brands year in and year out. We have great brands, we invest in our brands and they deliver for consumers.”

According to the Retailing Today study, Hanes held the No. 1 preferred brand position in all of its categories, preferred by 26 percent of consumers for men’s apparel, by 17 percent of consumers for women’s apparel, by 21 percent of consumers for children’s apparel, and by 32 percent of consumers for intimate apparel.

Hanesbrands other leading apparel brands also performed well with consumers in the studies.

In all, eight company brands earned Women’s Wear Daily Top 100 recognition for awareness by women. In addition to Hanes, the rankings included:

No. 7 L’eggs
No. 18 Playtex
No. 34 Bali
No. 39 Champion
No. 76 barely there
No. 77 Wonderbra
No. 81 Just My Size

In the Retailing Today study, the company had four other brands in addition to Hanes in the top 10 preferred brands in the intimate apparel category. The results included:

No. 4 Playtex
No. 5 Bali
No. 6 Just My Size
No. 10 L’eggs.
Hanesbrands Inc.

Hanesbrands Inc is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra.

Hanesbrands Inc

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