Workshop launches to help jewelers generate growth-Small Business-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Small Business > News Content

Workshop launches to help jewelers generate growth

9/19/2009 3:16:01 PM

Stevens, Pa.--Retailers will finally see shoppers in their stores as the holiday season approaches, but this year, they'll need new strategies to turn lookers into buyers, according to the latest media release from Unity Marketing.

"Just putting a warm body on the retail floor to work the cash register will prove deadly this year," Unity Marketing President Pam Danziger said in a media release. "Retailers need to invest in new and improved sales techniques that will generate more sales from each customer contact."

To help retailers learn about the "new normal" shopping environment and what they need to do to grow revenues, build deeper connections with existing customers and attract new high-net-worth consumers with a willingness to spend, Danziger has teamed with Greg Winston, expert in high-performance sales training and author of Opting for Opulence: 14 Proven Strategies to Master Selling in the Luxury Market, to launch a new idea in sales and marketing training.

In their "Top-Of-The-Line Workshops," Danziger and Winston will offer intensive hands-on training that will deliver to retail marketing and sales teams powerful techniques that will maximize each customer contact.

According to the team, each customized workshop "packs a powerful one-two punch" combining research-based marketing strategies with proven high-performance sales tactics.

"The time when luxury and quality items were sold without sales skills has passed," Winston said in the release. "With a reduced number of customers, retailers can't gamble on outdated--or non-existent--sales skills. Each customer contact is worth easily 50 percent more than it was two years ago. Selling the customer, not just presenting merchandise, is what is needed today."

To learn more about the Top-Of-The-Line Workshops, visit UnityMarketingOnline.com call Danziger at (717) 336-1600 or Winston at (949) 388-2545.

For more about Winston, visit his Web site, GregWinston.com.

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