Best Global Brands Rankings 2008-Fortune-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Fortune > News Content

Best Global Brands Rankings 2008

Author: Interbrand 12/26/2008 5:14:51 PM

best global brands

2008 rankings

2008 Rank	2007 Rank	Country of Origin	Sector	2008 Brand Value ($m)	Change in Brand Value
1	1	United States	Beverages	66,667	2%
2	3	United States	Computer Services	59,031	3%
3	2	United States	Computer Software	59,007	1%
4	4	United States	Diversified	53,086	3%
5	5	Finland	Consumer Electronics	35,942	7%
6	6	Japan	Automotive	34,050	6%
7	7	United States	Computer Hardware	31,261	1%
8	8	United States	Restaurants	31,049	6%
9	9	United States	Media	29,251	0%
10	20	United States	Internet Services	25,590	43%
11	10	Germany	Automotive	25,577	9%
12	12	United States	Computer Hardware	23,509	6%
13	13	Germany	Automotive	23,298	8%
14	16	United States	Personal Care	22,689	8%
15	15	United States	Financial Services	21,940	5%
16	17	France	Luxury	21,602	6%
17	18	United States	Computer Services	21,306	12%
18	14	United States	Tobacco	21,300	0%
19	11	United States	Financial Services	20,174	-14%
20	19	Japan	Automotive	19,079	6%
21	21	Republic of Korea	Consumer Electronics	17,689	5%
22	New	Sweden	Apparel	13,840	New
23	27	United States	Computer Software	13,831	11%
24	33	United States	Computer Hardware	13,724	24%
25	25	Japan	Consumer Electronics	13,583	5%
26	26	United States	Beverages	13,249	3%
27	23	United Kingdom	Financial Services	13,143	-3%
28	24	Switzerland	Beverages	13,056	1%
29	29	United States	Sporting Goods	12,672	6%
30	28	United States	Transportation	12,621	5%
31	34	Germany	Computer Software	12,228	13%
32	31	United States	Computer Hardware	11,695	1%
33	30	United States	Alcohol	11,438	-2%
34	22	United States	Financial Services	11,399	-21%
35	38	Sweden	Home Furnishings	10,913	8%
36	36	Japan	Computer Hardware	10,876	3%
37	32	United States	Financial Services	10,773	-6%
38	35	United States	Financial Services	10,331	-3%
39	40	United States	Food	9,710	4%
40	44	Japan	Consumer Electronics	8,772	13%
41	39	Switzerland	Financial Services	8,740	-11%
42	37	United States	Financial Services	8,696	-16%
43	42	Netherlands	Diversified	8,325	8%
44	New	Canada	Media	8,313	New
45	46	Italy	Luxury	8,254	7%
46	48	United States	Internet Services	7,991	7%
47	50	United States	Computer Services	7,948	9%
48	43	Germany	Diversified	7,943	3%
49	41	United States	Automotive	7,896	-12%
50	45	United States	Automotive	7,609	-1%
51	51	France	Personal Care	7,508	7%
52	52	United States	Media	7,193	4%
53	54	Germany	Automotive	7,047	8%
54	47	United States	Financial Services	7,022	-6%
55	49	France	Financial Services	7,001	-4%
56	53	United States	Food	6,646	2%
57	57	United States	Personal Care	6,437	7%
58	62	United States	Internet Services	6,434	19%
59	56	United States	Computer Hardware	6,393	6%
60	58	France	Luxury	6,355	9%
61	59	United States	Food	6,105	6%
62	64	Spain	Apparel	5,955	15%
63	63	Switzerland	Food	5,592	5%
64	60	United States	Restaurants	5,582	-2%
65	55	United States	Internet Services	5,496	-9%
66	67	France	Food	5,408	8%
67	68	Germany	Automotive	5,407	11%
68	66	United States	Diversified	5,288	5%
69	65	United States	Personal Care	5,264	3%
70	69	Germany	Sporting Goods	5,072	6%
71	71	Switzerland	Luxury	4,956	8%
72	72	Republic of Korea	Automotive	4,846	9%
73	New	Canada	Consumer Electronics	4,802	New
74	70	United States	Personal Care	4,636	1%
75	75	Germany	Automotive	4,603	9%
76	73	France	Luxury	4,575	8%
77	61	United States	Apparel	4,357	-20%
78	78	Japan	Consumer Electronics	4,281	4%
79	83	Switzerland	Luxury	4,236	10%
80	79	United States	Luxury	4,208	5%
81	74	United States	Restaurants	4,097	-4%
82	80	Germany	Financial Services	4,033	2%
83	85	France	Alcohol	3,951	6%
84	84	United Kingdom	Energy	3,911	3%
85	88	United States	Restaurants	3,879	7%
86	81	Netherlands	Financial Services	3,768	-3%
87	77	United States	Consumer Electronics	3,721	-10%
88	89	United States	Consumer Electronics	3,682	2%
89	91	United Kingdom	Alcohol	3,590	6%
90	92	Japan	Automotive	3,588	7%
91	94	Italy	Luxury	3,585	9%
92	90	United States	Personal Care	3,582	4%
93	New	Italy	Automotive	3,527	New
94	New	Italy	Luxury	3,526	New
95	87	France	Alcohol	3,513	-3%
96	New	United States	Hospitality	3,502	New
97	93	Netherlands	Energy	3,471	4%
98	96	Germany	Personal Care	3,401	9%
99	New	United States	Transportation	3,359	New
100	New	United States	Financial Services	3,338	New

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