USA -- Montblanc announced that its collection of iconic writing instruments, watches, and fine jewelry will have a new address in Beverly Hills. On Monday, August 3rd the luxury goods brand will open the doors of its new flagship boutique on Rodeo Drive and will mark the special occasion with an official ribbon-cutting ceremony.

Boasting its largest presence in this shopping mecca since introducing its first store to clients in the area over 11 years ago, the opening of the Rodeo Drive location follows Montblanc's recent expansion of its boutique in Houston's famed Galleria Mall last month.

Montblanc's new presence on Rodeo Drive will not only feature the brand's classic collections but will also showcase unique and one-of-a-kind pieces that will be exclusive to this very location including men's and ladies diamond timepieces, women's handbags, and the introduction of exquisite colored gemstones such as white and brown diamonds, blue, pink, and yellow sapphires, to the ladies "4810" fine jewelry collection.

Men's watches from Montblanc Collection Villeret 1858, manufactured entirely by hand in the true Swiss tradition of Haute Horlogerie and limited in quantities available throughout the world will also be a part of the products offered. Finally the boutique wouldn't be complete without the presence of its beloved special and limited editions of jeweled writing instruments.

In celebration of this momentous occasion, select pieces from the Montblanc Haute Joaillerie Collection -- including Eclat, Lumiere, and En Vague Pave -- will arrive in the U.S. in time for the opening and will remain on display through the end of September. Worn by several international celebrities on red carpets throughout the world, each design within the collection features the exclusive Montblanc Diamond, shaped in the brand's iconic star symbol.

The new Rodeo Drive Boutique will also be the first location worldwide to launch the newest writing instrument within the brand's "Diva" collection. Having honored legendary actresses Greta Garbo and Marlene Dietrich in previous years, the latest introduction pays homage to renowned Hollywood star, Ingrid Bergman.

"Montblanc is a world-class brand and we are very excited to open our new flagship location on Rodeo Drive," said Jan-Patrick Schmitz, President & CEO of Montblanc North America. "We are very proud to have an even greater retail presence in Beverly Hills."

As a testament to the brand's philosophy of helping those in need, Montblanc recently introduced a global charitable product campaign in support of UNICEF. The Montblanc "Signature for Good" Special Edition Collection has been specially developed and designed in support of UNICEF to benefit their worldwide education and literacy programs.

Part of a year-long charity initiative, the Montblanc Meisterstuck "Signature for Good" special edition writing instrument was the first to launch as part of a series of select products from which 10% of the retail price will be donated to UNICEF through May 2010. In mid-September Montblanc will host a private in-store VIP celebration in support of the Montblanc "Signature for Good" program to raise further awareness of UNICEF's fight against illiteracy.

"Montblanc has been a proud supporter of UNICEF since 2004 and in these times it is of utmost importance that we raise awareness of the need to combat global illiteracy and provide strong support of children in communities around the world who do not have access to proper education," said Schmitz.
 
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