SEAL BEACH, Calif., USA  -- Affliction Clothing, a
lifestyle brand that embodies our generation's fast and loud attitude
through contemporary fashion has announced the launch of the Affliction
Women's Black Premium Collection. This exciting new collection will be
shown at Wasted Space in the Hard Rock Hotel & Casino, as well as by
private showings in the hotel's bowling alley suite, to coincide with the
Project Tradeshow.

    The Women's Black Premium Collection delivers its own unique aesthetic
on a canvas of premium fits, fabrics and finishes, creating the perfect
combination of artistic inspiration and fashion execution with a
sophisticated rock and roll aesthetic.

    "I believe in the current marketplace that newness is not only an
option, but a necessity to move forward to be successful," states John
Bathurst, Sr. Affliction Vice President of Sales. "Eric Foss and his design
team have done an amazing job with this new Collection. His ability to take
feminine sexy silhouettes and put his edgy rock & roll stamp on it will
make it a very unique and exciting find for the retailer for fall."

    The Collection, designed for the better women's contemporary market,
will be available in high-end, specialty and department stores.

    The line features tops and dresses with feminine, sexy silhouettes
presented on 100% satin silk and silk chiffon, accented with leather
strapping and edgy hardware that provides a rock and roll twist. Tops and
dresses include camis, blouses, tunics, mini & long dresses and a rocked
out jumper. The knits, a blend of modal/pima cotton, are available in sexy
v-necks and scoop necks with several fashion body options.

    Denim, created by a new Affliction denim design and development team
rounds out the collection, featuring a variety of styles and washes. All
denim is imported from Italy and is washed in LA. Styles are available in a
variety of washes, including dark rinse, dark aggressive indigo,
distressed, coated black and bleach sun washes. Fit options include, skinny
(Bianca), boot cut (Sadie), flare (Ziggy) and boyfriend. All styles have
custom details and hardware, which include Swarovski crystals, leather and
air cording.

    All tops, dresses and knits are printed original artwork designed by
Creative Director Eric Foss. It is this original artwork and detail that
separates the Collection from the competition and makes it relevant in
today's market.

    The Sue Goodman Showroom in Los Angeles & New York will be representing
the Collection. Two deliveries will be available for fall: July/ August &
August/ September.

    Affliction

    Already a mainstay for the most elite athletes, heaviest bands,
A-listers and the fashion conscious, Affliction Clothing's ability to set
the bar high in fashion is evident in its collection's indulgence of style
and design, focus on quality, and its trademark series of divinely
executed, dark and powerful themes.

    (http://www.afflictionclothing.com)