Immediately improving how men can look and feel on a daily basis, new men's underwear brand Equmen launched a state-of-the-art garment that delivers health and body-optimising benefits: the Core Precision Undershirt.

"New compression garments have been developed to help athletes perform at their peak," says Equmen Managing Director Gavin Jones. "These garments are scientifically designed to increase blood flow to and from the muscles. This improves performance, reduces the risk of injury, and accelerates muscle recovery. We have found that similar technologies can benefit men every day."

Equmen's cutting-edge range of vests, tees and long-sleeves incorporates the style elements of the classic undershirt with the physiological science of advanced sportswear to comfortably deliver structure, support and slimming benefits. This is the ultimate undergarment for the modern man.

Equmen married the health insights of physiotherapists with the technical expertise of leading athletic garment engineers to create its proprietary Helix-Mapping System: combining the cross-hatch taping technique physiotherapists use to improve postural alignment with the core muscle support from next generation fabrics.

"Good posture and a strong core are key to feeling one's best," says physiotherapist Marnie Douglas. "Maintaining correct form can help to decrease back pain, increase oxygen flow, and maximise energy levels - even for the man who spends his entire day at an office desk. Equmen has effectively built this support into daily wear garments."

An added bonus? By aligning the body, the Core Precision Undershirts augment what should stand out and diminish what shouldn't. The result is a stronger, more streamlined form and better-fitting clothes. With a seamless, second skin construction, they fit invisibly beneath clothing for a more tailored look.

"This is a secret professional sportsmen enjoy on the field every day," says Jones. "We've taken the technology off the field and adapted it for everyday wear. Slip one of our undershirts on and you feel instantly sharper and sleeker - ready to conquer."

According to Les Ferdinand, former England footballer and current Premiership League coach, "This is a pretty miraculous product that makes me feel terrific, whether I'm wearing the longsleeve for golf or the tank while doing TV commentary - and it is really comfortable!"

Founded in April 2007, Equmen is a Sydney-based company specialising in high-performance men's undergarments and accessories.
 
Equmen