NEW YORK - Note to men: Taylor Swift's fragrance might smell good, but it's not for you.
"This fragrance is really for people of all ages and I've had to talk
some of my guy friends out of wearing it," Swift said, laughing. "So
it's debatable whether it's, you know, for both (sexes)."
The Grammy-winning country singer launched her own perfume, Wonderstruck, at Macy's in New York on Thursday.
The perfume, priced at $59.50, is one Swift says she is "obsessed" with.
"I wanted it to be a fragrance that I honestly wanted to wear every
day," she said. "That's kind of the rule of thumb: Is it good enough?
... Would I want to wear it all the time and give it as presents to my
friends? And that ended up happening."
Swift, 21, joins a number of top celebrities who have released
fragrances in the last few years, from Beyonce to Britney Spears to
Usher. Swift says the trend is popular because a fragrance has some
similarities with music.
"I think that fragrance has a lot to do with shaping people's
memories in the way that music does. ...If you hear a song for the first
time when you are in love with someone and then you break up and you
hear the song again a couple years later, it's gonna make you think
right back to that moment when you first heard the song," she said.
"If your boyfriend wears a certain kind of cologne and then you smell
it on the street, it's going to immediately make you think of that,"