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Magazine > Vogue and Trend > News Content

Burberry goes 3-D

2/26/2010 3:48:41 PM

Burberry held a worldwide 3-D fashion show yesterday (23.02.10).

The British fashion label put on their real catwalk show in London, while streaming it live to audiences in New York, Tokyo, Paris, Los Angeles and Dubai, who all wore special glasses to see the clothes in 3-D.

Christopher Bailey, the chief creative officer of Burberry, said: "We are very excited we are hosting the first ever truly global fashion show.

"This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world.

"3-D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together."

While invited guests watched worldwide, a host of Hollywood stars and fashionistas were seen on the front row of the show, including Kate Hudson, who sparkled in a green sequined dress and Claire Danes, who looked sleek and smart in a traditional trench coat.

Also at the event was US Vogue editor Anna Wintour, who caused a stir wearing a fur-trimmed belted coat.

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