myShape Inc the Personal Shop for women on the web, introduces new Valentine's Day Gifts, jewelry, lingerie and more just in time to celebrate the most romantic holiday.

myShape provides each member with her own Personal Shop where she can delight in fashions and accessories that match her fit, flatter her shape and reflect her personal style.

Joann Smyth, celebrated jewelry designer for over two decades, creates jewelry that is classically inspired with a modern vibe. Her use of pearls and stones in unusual colors, shapes, and textures is the cornerstone of her collection.

Smyth premieres her Heart Collection for myShape, featuring luxury pieces that don't come at a luxury cost with selections at under $50. This heart wear can sweeten up any ensemble and makes the ideal Valentine's Day Gift.

"The myShape customer provides me with a special challenge; with her keen eye for fashion, she's on the prowl to discover her own special brand of style," says Smyth. "She is my favorite customer to design for, as she is happy to think outside the box and ready to embrace beauty at every turn."

Joann's designs have captured the eye of many discerning women, aficionados include: Madonna, Nicole Kidman, Cameron Diaz, Jennifer Aniston, Vanessa Williams, Drew Barrymore, Courtney Love, Britney Spears, Holly Hunter, Natasha Richardson, Bernadette Peters, Jennifer Tilly, Leeza Gibbons, Cheryl Tiegs, Sally Field, and Bette Midler.

When it's time to turn up the heat this Valentine's Day, myShape members can luxuriate in stylish, comfortable, high-quality intimates for normal, real women -- including chemises, gowns, robes and more from Julianna Rae. Rae's collection always features clothing that fits women's lifestyles and bodies -- sleepwear you'll never want to take off, camis you'll wear at home, at the office or for a special Valentine's Day night on the town.

"myShape and Julianna Rae share the belief that all women are beautiful no matter what their shape or size," says Rae. "They would be more beautiful if they could easily find clothes that fit and flatter them! So we each do our part to make that happen -- at Julianna Rae, we design clothes that will look beautiful on different body shapes and myShape takes the guess work out of finding the perfect match. It's like making great music together, but the audience gets to go home with the song!"

Julianna Rae's fashions have adorned the cast of Desperate Housewives including Eva Longoria, Marcia Cross, Felicity Huffman, Nicolette Sheridan, along with TV show "Starter Wife's" Deborah Messing and a host of celebrities including Heather Graham, Marisa Tomei, and Shanon Elizabeth.

And you can always share the love for Valentine's Day with myShape Gift Certificates and treat yourself or someone special to a personal shopping experience.

myShape is the new Personal Shop for women on the web. An innovative women's fashion retail site, myShape provides each member with her own free Personal Shop filled with clothing that matches her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch system are protected by issued and pending international patents. myShape is reaching millions of women to provide them with an effortless way to shop for apparel that fits and flatters.
 
myShape Inc