Simmons Jewelry Co. decks SpongeBob in diamonds-Vogue and Trend-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Vogue and Trend > News Content

Simmons Jewelry Co. decks SpongeBob in diamonds

1/26/2009 4:58:55 PM

This $75,000 diamond pendant is the debut piece from a new SpongeBob SquarePants jewelry collection designed by Nickelodeon and the Simmons Jewelry Co.

New York--Nickelodeon's most rapt audience for its SpongeBob SquarePants cartoon might be the school-age set, but the show also counts die-hard fans well past elementary school, and the Simmons Jewelry Co. is betting on that with a new jewelry line.

In honor of SpongeBob SquarePants' 10th anniversary, the Simmons Jewelry Co., together with Nickelodeon and Viacom Consumer Products, is creating a fine-jewelry and watch line inspired by the show.

The collection was kicked off with the creation of an exclusive pendant to be auctioned off for charity. The $75,000 pendant, crafted in 18-karat yellow and white gold, features 12 carats total weight of diamonds, including colorless diamonds and color-enhanced diamonds in SpongeBob's signature yellow, red and blue.

The piece will make its display debut in Park City, Utah, during the 2009 Sundance Film Festival and will be auctioned off at a later date, with proceeds to benefit the Diamond Empowerment Fund.

"We are always looking for innovative ideas to develop fine jewelry, and the Nickelodeon partnership to license SpongeBob is the perfect addition to the Simmons Jewelry Co. family," Simmons Jewelry Co. co-owner Russell Simmons said in a media release.

The collection will feature designs for both men and women and will be available at fine-jewelry and specialty retailers in fall 2009, with pieces retailing between $150 and $75,000.

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JP Renaissance Enterprises Corporation, an active fashion and gift company that provides fashion accessories and jewelry. We expanded our branches in Asia and North America, now, we devote ourselves on globalization by deploying unique designs and concepts. Our designers put their efforts on introducing innovative ideas, integrating creative and trendy elements and developing new style, such as integrating the nature into our products. Our fashion accessories and jewelry are capable to give you a different fashion ideas, a different way to dress, and can surprise your friends, lover, parents, clients by sending them special gifts on holiday or in special events. The products are not only fashion symbols but also tools to communicate, for example, you can use our new fashion and gift guides as an interesting topic among girls, or share the experience of our online jewelry store or the latest shoes. hats and socks with your friends..

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