Swarovski calling models for Fashion's Night Out-Industry News-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Industry News > News Content

Swarovski calling models for Fashion's Night Out

8/23/2010 1:29:14 AM

New York--Crystal jewelry brand Swarovski has partnered with top modeling agency Wilhelmina Models to host a model casting call and styling event in celebration of New York City's Fashion's Night Out, an event designed to encourage consumers to get out and shop.

The casting call is now underway, and to participate, Swarovski is asking aspiring models to submit a photograph, their measurements and contact information to swarovski@wilhelmina.com. From there, the modeling agency will select the best applicants for a callback to Swarovski's Rockefeller Center boutique on Sept. 10, Fashion's Night Out.

Now in its second year in New York City, where it takes place from 6 p.m. to 11 p.m., Fashion's Night Out also launches in cities nationwide this year. Last year, more than 800 participating stores in New York's five boroughs feted thousands of shoppers with special events and in-store surprises.

During this year's event at Swarovski, one lucky aspiring model will win a wardrobe of Swarovski accessories along with the chance to sign with Wilhelmina.

Models-in-the-making aren't the only ones invited to join in on Swarovski's Fashion's Night Out fun. Visitors to any of Swarovski's New York boutiques will be invited to sip champagne and snack on specialty chocolates while perusing Swarovski's offerings. In addition, shoppers will have a chance to win Swarovski jewelry, snap up a free crystallized tattoo created exclusively for Fashion's Night Out and receive a crystallized lipstick case with any $100 purchase. Swarovski shoppers will also find the much-coveted Fashion's Night Out t-shirts available for purchase at the stores.

Uptown, at Swarovski's Madison Avenue and 58th Street boutique, special guest Laura Lightbody, a celebrity stylist, will be on hand to reveal her secrets on transforming the style of her high-profile clients, including stars such as Fergie, Cyndi Lauper and Natasha Bedingfield, to name a few. In addition, Lightbody will share her take on fall 2010's most anticipated fashion accessories trends.

For details about the casting call, visit Wilhelmina online, at Wilhelmina.com. For more on Fashion's Night Out, visit FashionsNightOut.com.

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