New York-based Totally Worth It will handle the North American distribution of timepieces such as the one above from Swiss watch brand Hautlence.
New York—Through a new distribution agreement, timepieces from Swiss watch brand Hautlence are now available in the United States.
Based in Neuc
hatel, Switzerland, Hautlence has announced a new partnership with Totally Worth It, a New York-based company that distributes a variety of niche Swiss watch brands throughout North America.
Through the new partnership, Totally Worth It will distribute Hautlence watches in the United States and Canada.
Created in 2004 and managed today by co-founder Guillaume Tetu, Hautlence prides itself on creating innovative watchmaking concepts and producing calibers that differ from their predecessors. According to the brand—whose name is an amalgam of its home city, a locale renowned for watchmaking—Hautlence is committed to extending its creative palette by offe
ring watches "which, while totally new, preserve [the brand's] genetic code that makes up the very roots of the Hautlence foundation."
"Rarely opportunities arise to represent exceptional brands such as Hautlence and for experienced professionals to distinguish themselves and grow while providing personalized service to the trade and the most demanding collectors," Alexis Sarkissian, founder and chief executive officer of Totally Worth It, said in a media release.
A former president of Roger Dubuis and a watch industry veteran for two decades, Sarkissian leads Totally Worth It in its mission to gather under one roof "the best brands that will create passion and reaction from retailers, consumers and press."
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