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Magazine > Industry News > News Content

Tiffany launches iPhone app for engagement rings

6/15/2010 7:17:30 PM

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The Tiffany and Co. Engagement Ring Finder allows iPhone users to browse the selection and "try on" Tiffany diamond engagement rings.

New York--Tiffany and Co. is taking its engagement ring business straight to Apple iPhone users, with the introduction of a mobile phone application--or "app," in Apple parlance--that will allow users to shop, on the go, for the retailer's engagement rings.

The Tiffany and Co. Engagement Ring Finder, the retail jeweler's first iPhone application, was created in response to a growing customer desire for mobile and interactive shopping, the company said in a news release issued Monday. The app offers users the tools for selecting a Tiffany diamond engagement ring, "from viewing the range of styles to learning about the superior qualities of Tiffany diamonds," the release said.

The app includes an accurate Ring Sizer, which Tiffany touts as being the first tool of its kind offered by a jeweler, that lets users determine their ring size by placing an actual ring directly on the screen and aligning it with the correct circle in the guide, the release said.

Browsing the collection according to shape, setting, metal or design is equally simple for users. The rings are shown true-to-size and each style may be viewed with diamonds of six different carat sizes.

Users may zoom in on a ring's details, pair the rings with wedding bands, and save or share their favorites with friends and family via e-mail, or through social networking sites Facebook and Twitter.

In addition, app users can use the tool to make an appointment for a diamond consultation via phone or e-mail. The app will be available in English (in the United States, the United Kingdom, Canada and Australia) and in Japanese, with prices in local currency. Prices will not appear in the Chinese version of the application or in the international English version that is available to all other countries.

Tiffany is not the only watch and jewelry brand using the iPhone as a marketing platform.

Last summer, jewelry supply giant Stuller introduced its Live Diamond Try-On application, which sends consumers to partner retailers.

To access the Tiffany and Co. engagement ring finder, visit http://itunes.com/tiffanyco/ringfinder

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