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Magazine > Industry News > News Content
LVMH unveils prototypes of winning 'Bike in Style' gear
 
      8/5/2009 4:15:55 PM

USA -- As part of its support of Mayor Bloomberg’s and the Department of Transportation’s (DOT) efforts to promote a greener, greater New York City, LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods company, unveiled the prototypes of the winning bicycling apparel and accessory designs from the “Bike in Style” Challenge at a press conference held in the morning of August 3rd by the DOT at Astor Place in Manhattan to officially pre-launch NYC’s Summer Streets 2009, of which LVMH is a main sponsor.

Fashion Institute of Technology (FIT) student Jessica Velasquez created the designs for the Bike in Style jacket, poncho and bag.

LVMH Inc. in North America, working with the Mayor’s Fund to Advance New York City, the DOT and FIT, created the Bike in Style Challenge in which student designers from FIT created stylish, practical and affordable bike gear. The DKNY division of LVMH-owned Donna Karan International (DKI) mentored the FIT students and developed the prototypes of the winning designs.

Debuted last year, Summer Streets closes a 6.9-mile route from the Brooklyn Bridge to Central Park to cars for people to run, bike, walk and take part in activities on three Saturday mornings in August, starting on this Saturday the 8th followed by the 15th and 22nd.

LVMH Inc. Chairman Renaud Dutreil said, “Summer Streets is a reflection of the innovation and creativity of the Bloomberg Administration and DOT. They are really making NYC a greener, greater place to live. LVMH is delighted to be a main sponsor of this City event and to have shared the exceptional winning designs of our Bike In Style Challenge to help promote bicycle commuting.”

He added, “As a citizen company, LVMH is proud to support the efforts of the City and its agencies; this project illustrates the power of public-private collaboration. We remain dedicated to supporting initiatives that enrich people’s lives, improve their health and reinforce New York’s position as a fashion capital.”
 
LVMH

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JP Renaissance Enterprises Corporation, an active fashion and gift company that provides fashion accessories and jewelry. We expanded our branches in Asia and North America, now, we devote ourselves on globalization by deploying unique designs and concepts. Our designers put their efforts on introducing innovative ideas, integrating creative and trendy elements and developing new style, such as integrating the nature into our products. Our fashion accessories and jewelry are capable to give you a different fashion ideas, a different way to dress, and can surprise your friends, lover, parents, clients by sending them special gifts on holiday or in special events. The products are not only fashion symbols but also tools to communicate, for example, you can use our new fashion and gift guides as an interesting topic among girls, or share the experience of our online jewelry store or the latest shoes. hats and socks with your friends..


Furthermore, we provide inspirational bags index and vintage hair accessories consultant with professional wholesale and retail business. for examples, we not only sell friendship bracelets, gemstone earrings, clothing for different body shape and cross earrings as a manufacturer and wholesaler, but also provide international dressing costs. Besides, while outputing luxurious goods and service, we also offer value packs and free gift cards, such as gratuitous dress, gratis caps on special events.


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Our online Fashion Magazine, on the other hand, presents information about top holiday gifts guides, hair styles, life style trends, potfolio fashion tips, what to wear on casual days, dressing tips, dressing guides or general fashion tips for women and for men, hats and socks industry news, product kownledge about lingerie high heels, beaded bracelet and ladies western boots, fashion shows...

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