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Magazine > Industry News > News Content

Tissot racer Patrick shows runway flair in GQ ad

8/22/2009 3:16:20 PM

In an ad spread in GQ magazine, Tissot ambassador Danica Patrick wears the brand's Generosi-T watch in stainless steel and diamonds with mother-of-pearl dial; suggested retail price is $575. Tissot.ch. Photo by James White.

New York--From a dip in the pool to a night on the town, Tissot ambassador and race car driver Danica Patrick showed off some quick-change artistry in her latest ads for the Swiss watch brand, appearing in the September issue of GQ.

The magazine's four-page advertorial spread of Patrick, titled "She's Got the Touch," shows the racing star in everything from a swimsuit to business wear to evening dress, displaying the brand's watches and Patrick's stylish side all the while.

The spread was produced by the GQ Design Group, with photographs by James White. It features Patrick in four different scenarios: sporting Tissot's "T-Touch Expert" in the pool; wearing the brand's "Generosi-T" with a suit jacket, skirt and strappy, cut-out high heels; donning the "T-Race Danica Patrick 2009 Limited Edition" with a motorcycle jacket worn over a metallic green evening dress; and wearing the "T-Touch Expert" again in a close-up embrace with model Luca Ribezzo.

A release from the magazine's publicity department confirms Patrick's affinity for not just the racetrack but the runway.

"When I am not on the track, one of my biggest interests is fashion and style," says Patrick, adding that she dreams of becoming a fashion designer with her own line of clothing, shoes and accessories.

The September issue of GQ hit newsstands in New York and Los Angeles on Tuesday, and will be distributed nationally on Aug. 25.

Currently competing in the IndyCar Series, Patrick became the first woman to win an IndyCar race. Patrick placed third in the 2009 Indianapolis 500, the highest finish by a female racer in the event's history.

Patrick, who became an ambassador for the brand in 2005, bought her first Tissot watch when she was 16. Her particular favorite is the Tissot T-Touch, the only touch-screen watch made, from the brand's "Touch" collection.

Tissot, a 156-year-old brand, is a member of the Swatch Group and has a presence in more than 160 countries. It is also the official timekeeper and partner of NASCAR, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.

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