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Magazine > Industry News > News Content

The Sharper Image, Jacmel Jewelry to collaborate

7/24/2009 3:02:57 PM

New York--Techie retailer The Sharper Image has announced that it has entered into a licensing agreement with fine-jewelry manufacturer Jacmel Jewelry Inc.

Under the terms of the agreement, New York-based Jacmel will have rights to design, manufacture and distribute men's jewelry under The Sharper Image brand name.

The men's line will consist of cuff links, rings, necklaces, bracelets and other men's jewelry accessories, each featuring a "technological twist," the companies said in a media release.

Details are yet to come as a spokesperson said the products are still in the development stages. Yet by fourth-quarter 2009, consumers can expect to find three collections that will be offered through national department stores, TV home shopping networks, clubs, e-commerce and catalogs.

"The Sharper Image has a long heritage of diverse product offerings including many years of carrying an assortment of men's jewelry," The Sharper Image Vice President of Licensing Federico de Bellegarde said in the release. "This new agreement with Jacmel speaks to the brand's legacy as well as the brand's versatility."

As for Jacmel Jewelry, the agreement will expand the company's innovative designs to a wide network of consumers.

"We are excited about the opportunity to design a new Sharper Image men's jewelry line which will reflect the brand's long-standing reputation for outstanding aesthetics and quality," Jacmel Vice President Nathan Dweck said.

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