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Magazine > Industry News > News Content
Luxury remains a priority - Karen Boyd
 
      6/8/2009 3:40:44 PM

UK -- In a few short seasons Jaeger London has evolved from an insiders’ secret to the go-to destination for women who crave an intelligent connection with fashion. With its flair for architectural silhouettes and high-tech fabrics, this is a label forging an international reputation for an intrinsically British sense of style and luxury.

This winter those silhouettes get an extra kick, via intricate curved seams that create amoulded, almost cocooning structure, and bold juxtapositions of colour, from barely-there shades of pistachio, parchment and cement to kiwi, damson and blackcurrant.

There’s plenty of black, and black on black too. Monochromatic layers and banded appliquéd stripes, both inspired by the graphic lines of Russian Constructivism, Mondrian and Art Deco, acquire a highly practical purpose: contouring the body and serving as a restrained form of embellishment that’s both Modernist in mood and modern in attitude. Constructivism isn’t all that’s been reworked. The power shoulder is updated, courtesy of a newly remodelled and utterly un-scary diminutive shoulder pad.

It’s incorporated into boxy, cropped jackets, coats and dresses, for an effortless impact that’s guaranteed to sort the women from the girls. This is power dressing that has nothing to do with the clunky belligerence of the 1980s and everything to do with a sleek, sophisticated sculpting that looks completely contemporary, thoroughly understated and very Jaeger. With plenty of focus on the waist – oftenpositioned quite high and emphasised with cropped jackets or shiny belts – there’s a plethora of trouser shapes, including stirrup pants, high waists, slouchy androgyny, and cropped or full length styles. Further definition is provided by clever colour blocking and gentle tulip shaped skirts. Jaeger London’s designer, Karen Boyd, has clearly worked out how to give women body-conscious clothes without the self-consciousness.

“I’m very excited to see tailoring make a come-back,” she says. “It’s all the more appealing because this is about finding an unconventional solution to suiting. It’s about new ways with separates and layers.”

Naturally, luxury remains a priority. Plush alpacas bring warmth to an array of wearable and seriously desirable statement coats; felted and bonded jersey emphasise the structure of some of the dresses; boiled laminated wools, shiny on one side, matte on the other, produce an intriguing and durable synthesis of the traditional and the state-of-the-art; hammered silks and outsize hydrangea prints and shards of glass so huge they become almost abstract, add a subtle evening dimension to the equation, while circular skirts and shaggy sheepskin shrugs bring a playful aspect. One way or another, texture is edging out prints and extraneous surface decoration.

Accessories are stronger than ever: wooden cone heels on almond toed platform shoes and banded boots keep things interesting, as befits a brand favoured by fashion rebels from Kate Moss to Marianne Faithfull. Swarovski shard-shaped, mirrored cuffs and necklace pieces inject some high definition drama. Jaeger always works brilliantly when there’s a modernist feel in the air.
 
Jaeger

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JP Renaissance Enterprises Corporation, an active fashion and gift company that provides fashion accessories and jewelry. We expanded our branches in Asia and North America, now, we devote ourselves on globalization by deploying unique designs and concepts. Our designers put their efforts on introducing innovative ideas, integrating creative and trendy elements and developing new style, such as integrating the nature into our products. Our fashion accessories and jewelry are capable to give you a different fashion ideas, a different way to dress, and can surprise your friends, lover, parents, clients by sending them special gifts on holiday or in special events. The products are not only fashion symbols but also tools to communicate, for example, you can use our new fashion and gift guides as an interesting topic among girls, or share the experience of our online jewelry store or the latest shoes. hats and socks with your friends..


Furthermore, we provide premier bags suggestions and junior hair accessories discount with professional wholesale and retail business. for examples, we not only sell smart wool socks, fine jewelry, Masonic rings and ring size chart as a manufacturer and wholesaler, but also provide trendy dressing standard. Besides, while outputing luxurious goods and service, we also offer value packs and free gift cards, such as payless dress, wholesale caps on special events.


Clients all over the world can enjoy our products and service through the internet. For instance, buyers from Minneapolis - Minnesota - United States, Carson City - Nevada - United States and - - Shiga - Japan.


Our online Fashion Magazine, on the other hand, presents information about top holiday gifts guides, hair styles, life style trends, potfolio fashion tips, what to wear on business days, dressing tips, dressing guides or general fashion tips for women and for men, hats and socks industry news, product kownledge about mothers rings, women's work boot with support and cubic zirconia rings, fashion shows...

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