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Magazine > Industry News > News Content

H&M finally lands in Beijing, China

4/26/2009 4:49:42 PM

Sweden -- H&M, Hennes & Mauritz AB, opened its much anticipated first store in Beijing.This full-concept store is the only H&M store in Beijing carrying Matthew Williamson’s exclusive spring collection, also launched.

The brand new store is located at Qianmen Avenue, a newly developed shopping area in the very heart of the cultural capital. To celebrate the opening a fashionable event was be held on April 22nd gathering Beijing’s celebrities, fashion crowd and media. The premier evening for Beijing’s first H&M store left a strong impression among the guests, who dressed their personalities in H&M’s various party styles, glamorizing the evening.

“I’m proud to say that we finally have arrived in Beijing”, says Rolf Eriksen, CEO H&M.” We hope that we can offer our Beijing customers added value through fashion and quality at the best price.”

In 2007 H&M successfully launched in China. The first mainland China store opened in Shanghai in April 2007 and since then 14 new locations have opened in southeast China. Now the time has finally come for H&M to open its first store in Beijing.

The fashion highlight for H&M this season is the designer collaboration with Matthew Williamson from April 23, who will give full access to his exclusive world, with a women’s collection bringing together iconic pieces from his past collections with the brilliant colour of his brand new catwalk looks. In May H&M will present the second part of the collection for both men and women in 1,600 stores – an exclusive collection only available at H&M.

Hennes & Mauritz AB

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