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Magazine > Industry News > News Content

JIC offers free business-survival tools

3/4/2009 3:21:20 PM

New York--The Jewelry Information Center (JIC) has announced that it is providing free and customizable marketing materials, including ad slicks, post cards and in-store signage, to Jewelers of America and JIC members, with the intent of helping retailers push through these tough economic times.

The materials tie directly into JIC's national consumer "Jewelry Stories" campaign, and the JIC says the marketing and advertising pieces are vital to driving consumers into retail stores.

The Jewelry Stories campaign invites consumers to share their favorite stories about jewelry, and the ads pull on an emotional chord, the JIC says, generating increased desire to purchase jewelry. The post cards reinforce the message and serve as invitations to attract customers to members' stores. Finally, the in-store signage encourages staff to open a communication dialogue with customers.

The JIC also provides additional instructions, tips and special event ideas that can be used in conjunction with the materials.

To access the Jewelry Stories campaign, visit the JIC's Web site, JIC.org.

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JP Renaissance Enterprises Corporation, an active fashion and gift company that provides fashion accessories and jewelry. We expanded our branches in Asia and North America, now, we devote ourselves on globalization by deploying unique designs and concepts. Our designers put their efforts on introducing innovative ideas, integrating creative and trendy elements and developing new style, such as integrating the nature into our products. Our fashion accessories and jewelry are capable to give you a different fashion ideas, a different way to dress, and can surprise your friends, lover, parents, clients by sending them special gifts on holiday or in special events. The products are not only fashion symbols but also tools to communicate, for example, you can use our new fashion and gift guides as an interesting topic among girls, or share the experience of our online jewelry store or the latest shoes. hats and socks with your friends..

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