America's Best Jewelers debuts social-networking-Industry News-Magazine-IRISPANCY FASHION ACCESSORIES & JEWELRY

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Magazine > Industry News > News Content

America's Best Jewelers debuts social-networking

Author: nationaljeweler.com 1/26/2009 4:50:31 PM

New York--In an ongoing effort to increase communication among retail jewelers, America's Best Jewelers announces the launch of the ABJ Network, a social-networking site and media application for exclusive use by fine-jewelry retailers.

The ABJ Network is the first social media application designed specifically for the jewelry industry.

The social-networking features contained on the ABJ Network site allow real-time interaction among members through peer-to-peer connections, conversations, forums and blogs, plus photo and video galleries.

Members can create a personalized page that represents their business, customize the applications that appear on the page and learn more about their peers by browsing their profiles and examining their network activity.

"There is no better consultant a retail jeweler can turn to than another retail jeweler," Whitney Sielaff, National Jeweler editorial director and administrator of the new network, said in a media release. "Now multiply that by 100 or more. It's just like Facebook and other social networks people have become familiar with, except that it's specifically created for jewelers. Members can ask questions or start discussions with their peers on any topic or subject they need help with or simply wish to discuss. And what we've found is, that more likely than not, another jeweler somewhere will have faced the same issue and found a solution. The America's Best Jewelers network will offer a great resource to the jewelers who choose to join--simple, quick and, given today's hard times, free."

In addition, the ABJ Network features content from primary categories of interest for retail jewelers: marketing, human resources, operations, service and finance. Here, jewelers will find data and information from National Jeweler surveys and printed articles, as well as online articles specific to the subject.

Members also can conduct their own market-specific discussions by initiating or participating in forums, or create a working think tank group on a topic of their choosing.

"With the social media praise achieved by the likes of LinkedIn and Facebook, it made sense to create a dedicated platform of similar function for the jewelry trade," National Jeweler Network Group Publishing and Digital Director Chris Casey said in the release. "The ABJ Network is effectively a microcosm that is nurtured by the collective brain trust, issues, opinions and arguments of a community that inevitably contributes to a constant stream of ideas related to running one's own business successfully."

For questions about the ABJ Network, visit ABJNetwork.com or send an e-mail to abj@nationaljeweler.com.

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