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Sales > Boutiques > News Content

Redecorating your store? Consider warm colors, vibe

Author: Stacy Straczynsk / www.nationaljewelernetwork.com 5/2/2010 3:53:19 PM

Orlando, Fla.--For jewelers, or any retailers considering design changes , the colors and overall feel of their store décor can speak volumes, and these days, consumers are looking for spaces that reflect a touch of humanity rather than "cold design," says Pantone Color Institute's Color Consultant Leatrice Eiseman.

Known as the "international color guru," Eiseman spoke earlier this week at Coverings 2010, a tile and stone show in Orlando, Fla., attended by retailers, builders and contractors, among others. Her session, held Tuesday, was titled: "Color Trends: The Catalysts that Create Change."

Besides speaking in depth about the importance of predicting color trends for manufacturers and retailers in any industry, Eisemen provided some clues into what the 2011 trends will be.

First off, she stated that the current markets are heavily influenced by the recession (which wasn't a surprise to any of the attendees), but added that while consumers and design clients are buying less, the research shows that consumers will spend more on the products that they believe will help improve their health and their lives.

Consumers, she said, want simplicity, clarity, and a return to authentic ways to connect them to the past and bring them back to a comforting place--a mindset that is the main catalyst behind the many retro-inspired designs and projects that seem ubiquitous lately. (The environmentally conscious movement also fits in here and is another driver behind the rapid increase in sustainable design, as witnessed by all the "green" claims and promotions at Coverings this year.)

Eiseman also emphasized that it is important for architects, designers, and retailers to stay informed about the world of fashion.

"In a world of color, what happens in the fashion industry will happen in all others as well," she said, suggesting that attendees read fashion magazines, such as Women's Wear Daily. To get the message home, she displayed a recent Armstrong ad in which a Judy Garland look-a-like was used to create a classic vibe.

"Retro is not dead-it's very much around," she said. "This is what we call eclecticism. But it's far less rococo (late baroque) and much more modernized."

In fact, Eiseman says, this same trend was easily witnessed at the Furniture Fair 2010 in Milan, Italy, where the more retro-inspired collections were the most heavily visited parts of the show.

As far as color and style trends go, Eiseman predicts the following will be all the rage in 2011:

Excessive glitz will be downplayed by warmer colors and texture surfaces. People are looking to do away with "cold" design and looking for a touch of humanity in their interior environments, styles, and designs.
Anything that lends itself to "movement," via optical illusions, light interplay, etc., is in.
Quality and value are rising in popularity. People want style first and foremost, but they want quality, as well. This quality also applies to color. With technological advances and high-definition resolutions, color is taking the forefront in movies (such as Avatar and Alice in Wonderland), which is changing how people view their own sense of style. The current mentality: "If I see it in a textile, or the movies, or here or there, why can't that be translated to the floor, or the wall, or adapted to all areas?"
The main colors of 2010 will be periwinkle blues, warm earth tones, blacks and whites that allow accent colors to pop, vibrant/rich reds, as well as the continuation of deeply "alive" purples. Additionally, anything with metallic sheens that add light and movement to a space will be popular.

Overall, Eiseman says that the general public is getting smarter about color. They are designing themselves and doing their own research, all of which means that designers are going to have to stay that much more ahead in their own expertise. But she also notes, that the latest trends are simply extensions of what has been seen for the last several years.

"I don't think that trends are changing all that fast, just the reinventions of how colors are put together," Eiseman said.

This story was written for Contract magazine, which focuses on commercial design. Like National Jeweler, it is a business publication produced by The Nielsen Co.

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